Articles

Launch Email Marketing in an Inexpensive Way

Email marketing is an art and it involves various process and strategies to make the purpose successful. It involves email list building, newsletter tailoring and drafting effective campaigns. Studies have shown that email marketing is gaining popularity in most parts of the world, thanks to internet technology that paved the way for the growth of email marketing services. ...read full article

Cheap Email Marketing - The 8 Benefits to Look For in an Email Marketing Product For Your Business

1. Value for money.     You certainly do not want to pay over the odds for any package, no matter how highly rated, so it’s best to spend a little time researching the market to make sure you get a product within your price range and with acceptable features. ...read full article

Email Marketing is inexpensive and effective

Email marketing or electronic mail marketing is one of the best and popular methods of online marketing. It involves direct marketing through electronic mails for sending business information to new or existing customers. ...read full article






Motivators and Concerns
How to Increase Your Case Acceptance Rate

Does the following situation sound familiar?
A new patient presents in your office who states that he needs a lot of dental work. He was referred to you by his relative who says that you are a good dentist. Your clinical examination reveals a mouth that has experienced years of neglect. There are several missing teeth, a few broken teeth and many others with active decay. The patient wears an old partial denture that is loose and has most of the clasps broken off. Using your best clinical knowledge, you perform a thorough examination, complete with a periodontal evaluation. You take study models and a panoramic X-ray. You tell the patient that you need to study his case in order to give him an accurate treatment plan and estimate of the work he need ...read full article

Motivating staff without money: here are four ways to motivate staff when there's not much in the kitty

As a business owner, it always will be your toughest job to turn around people who have lost the motivation to make a positive contribution to the team.

But, contrary to popular perception, your job as an owner is not to motivate your staff. Motivation is internal. Instead, you are responsible for creating an environment in which people can motivate themselves. And this can be done without relying on merit increases, incentives and bonuses. ...read full article

Making The Most Of Your Marketing

In a recent marketing workshop I attended, I discovered that most business owners rely on just two or three marketing strategies to attract new business. However, there is a multitude of ways to drive new business to your door. Here are a few: ...read full article

Transitioning TMD Patients to Esthetic Rehabilitation

The generalized signs and symptoms of occlusal disease are observed in the majority of dental practices. Whether the dentist decides to ignore, maintain, or treat the condition depends on his or her practice philosophy and skills and the patient's goals and desires. When the occlusal disease progresses to a point that the temporomandibular joint (TMJ) complex starts to suffer, some type of treatment needs to be investigated to prevent further breakdown and possible irreversible damage. This article looks at diagnosing temporomandibular disorders (TMDs) in the general dental practice and developinng Phase 1 and Phase 2 treatments. ...read full article

Surgical Options for the Treatment of Obstructive Sleep Apnea

Obstructive sleep apnea (OSA) is a prevalent condition characterized by repetitive airway obstruction during sleep with associated increased morbidity and mortality. Although CPAP is the preferred treatment, poor compliance is common. Patients intolerant of conventional OSA medical treatment may benefit from surgical therapy to alleviate pharyngeal obstruction. ...read full article






With Change Comes Opportunity!

As the healthcare landscape continues to evolve at a rapid pace, we are faced with complex challenges. We must find new ways to improve our services to our patients while meeting the financial goals of the practice. Sleep apnea testing and treatment is one area in which there is a great need for more providers. The market is slowly opening up to providers that fall under the guise of General Practioners and Dentistry. Add to the number of patients with OSA comes the new CMS restrictions on therapy compliance resulting in patients who are intolerant of the CPAP therapy and are in need of alternative treatment. With the advent of Dental Sleep Medicine and oral appliances, new therapy options are available. This Opportunity brings the challenge - to be paid appropriately for the services rendered. ...read full article

Saints Put Their Money Where Their Mouths Are

New Orleans invests invest in $2,000 mouthguards, credited with better performance by putting the jaw in the best position to align the body.

The undefeated (Now World Champion) New Orleans Saints are putting their money where their mouths are.

Forty of them are wearing custom-fitted mouthguards that retail for $2,000 each and are designed to give them increased strength, flexibility and endurance by optimizing their bite. ...read full article

It's Not All About You

As a relative new kid on the block practicing dental sleep medicine for only a year now, my head spins every day at what I am learning, how much there is to learn, how important (and often how difficult) it is to communicate, and how cool it is when it all comes together. I’ll share a case that illustrates how critical it is to have a solid working relationship with a sleep laboratory in order to achieve a successful outcome. A 79 year old patient was referred by a local sleep medicine physician to evaluate for possible oral appliance therapy (OAT). This man had been aware of heavy snoring and progressive apnea, as witnessed by his wife, for more than twenty years. Chronic headache pain, progressive daytime fatigue and a generalized sensation of “just feeling lousy” prompted him to seek evaluation and treatment. He stated that he often did not want to go to sleep because he knew how bad he would feel when he woke up. A polysomnogram (PSG) resulted in a diagnosis of severe obstructive sleep apnea and severe central sleep apnea. His AHI was 63.6, with obstructive events averaging 38 and central events averaging 25 per hour. His respiratory arousal index was 13. The average oxygen saturation was 92% and the nadir was 89%. He was prescribed CPAP titrated at 11cm of water. ...read full article

Nasty Allergies And The Temporomandibular Joint

Could over stimulation of the Trigeminal Nerve by the Temporomandibular joint be causing those nasty allergies and sinus sensitivities even without the Silica? ...read full article






12 Pearls To Create The Practice You Really Want

The exciting news is that during our unstable economy, is the best time to grow your practice. This is the time to expand your thinking, your care and your practice. ...read full article

Marketing In A Down Economy

Does it pay to advertise in a recession period? In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies from 1980-1985. ...read full article

It’s Not About How Much, It’s About How?

Whether you agree or disagree with the many facets of our healthcare system or not, one thing remains true, optimal healthcare has a price tag. ...read full article

So Who Are You and What Do You Do Anyway?

When I ask doctors the most important thing about their practice, I get a wide variety of answers. Some say it is their staff or themselves. ...read full article

Enhance Acceptance Of Treatment In Your Office:

Post your credentials in the reception area ...read full article






Successful Medical Insurance Billing for Oral Appliances

With the right system, getting paid is easier than you think! ...read full article